NFP Innovation Lab


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Looking to Drive Your Business Forward?
The industry’s moving fast. You need a partner that not only keeps up, but can stay ahead of the times.

The Best Solutions for You and Your Business.
NFP is on the cutting edge of the latest insurance, finance and HR technology, so we can offer the best solutions to you. Partner with us and use our expertise in Employee Benefits, Property & Casualty, Executive Benefits, Retirement, Life Insurance, Benefits Administration and HR Technology to further grow your business.

The Bottom Line.
Get the best of both worlds — the most exciting new technology in the industry, vetted by a team who understands how it all fits together, supported by salespeople of all types of products and services who can round out a complete, personalized suite of products for each individual client. In other words: state-of-the art 360° service.

We’re Looking for You.
We want companies that are dynamic, offer the most innovative and impactful new products and services — and are serious about growth. Bring us your best-in-class solutions, strong management and collaborative talent, and we’ll give you access to our industry expertise and distribution to help you accelerate your success. With the NFP Innovation Lab, your success is our success.

Big Audiences. Bigger Results.
So what are the real benefits of the Innovation Lab? How will it help you? Our dedicated team helps source and closely collaborate with up-and-coming companies like yours through one streamlined database that helps accelerate your growth and our potential partnership with you. Submit your information to our database and you’ll be accessible to our 4,000+ employees throughout the country — all of whom are as enthusiastic as we are about transformational technologies in the FinTech, InsurTech and HRTech verticals.

When you and other select innovators participate, you’re partnering with a national insurance, benefits and consulting organization with 50,000+ corporate customers and 4,000+ employees. As a result, you’ll gain:

  • Assistance in helping to establish your programs
  • Guidance and advice to accelerate your business through product or economic model refinement
  • Advantage from our expert consulting, support and strategy development
  • Potential for formal partnerships — for select companies that meet key criteria, NFP structures partnerships that can range from broader distribution to investment through the NFP Venture Fund

Ready to take the next step?
Submit your information to us. Once accepted, you’ll be automatically included in NFP’s “Tech Direct,” our searchable database that provides your information to our 250+ NFP offices and member firms nationwide. Plus, all entrants will be eligible for a host of additional benefits. If you need assistance submitting your information check out this 8 minute tutorial that walks you step by step.

By submitting your information to the Innovation Lab, you are granting NFP permission to use your company’s name, logo or trademark, without notice or consent, in connection with promotional materials of the NFP Innovation Lab or NFP Ventures, LLC.

We’re vetting innovation in FinTech, InsurTech and HRTech to help advance the insurance and benefits industry. The information we curate on hundreds of entrepreneurs and industry leaders in this space does more than help us to educate and support the needs of our 50,000 corporate customer client base on the benefits of new innovation. It assists in the growth and traction of these promising innovators. The Innovation Lab is our way of doing our part to effect change in the industry. Care to join us?

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Together, we can reshape the insurance and benefits landscape.

Are You an NFP Broker?
Coming soon, you can search our database of technology partners and find the best solutions for your clients’ needs. NFP's "Tech Direct" launches in the near future, so keep an eye out.

Know a forward-thinking tech vendor that would be a perfect fit with NFP’s Innovation Lab?   

Send them our way!

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Innovation for NFP is about turning “what if” into “what is.”